Day 8 - CMDs getting into the groove
- Kelly Kim
- May 5, 2016
- 1 min read
Our lesson today was learning about the power of storytelling.
Telling a story evokes expression, conversations, inspirations and builds emotional connections.
It is an effective tool to use when we want to engage with our consumers.
What better way than to use Legos as a start in developing these skills in delivering a good story.

Suzette got some new legos for CMDs and Shirley played around with them.
It inspired her to become more creative with her thoughts and reminded
her how important it is not to lose your inner childhood imagination.
Lesson for Shirley today: Colors can have multiple meanings.
Mia went to Anthropologie and Aesop near Pensole and found some inspirations of the day!
Team Adidas CM, Kiki went to Adidas store.
Alaina got a lot of inspirational insights from MLab lecture.
Same as Fionna!
Asli got some interesting findings during the project process.
CMDs are always getting inspired by CMF!
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